Q. What databases provide demographic and lifestyle data for specific geographic locations (cities, towns, rural areas)?

Nielson’s ZIP Code Lookup: – found on the LibGuide for Strat Com: http://libguides.butler.edu/strategiccommunication - It segments lifestyle, demographics, habits by zipcode.

SAVI: http://www.savi.org/savi/. Found on the http://libguides.butler.edu/strategiccommunication LibGuide. This is a local, free database of demographic and lifestyle information for Marion county and surrounding suburbs.